The world of today and our future, the internet has followed a 50 year journey of steady growth, and the Covid-19 pandemic has emphasized the unique capabilities it can provide businesses.
As of this moment, your chance of strengthening your business success relies on your ability to build and sustain a reputable online presence- the key word here being reputable.
We understand, the time you invested into building your current business website makes it difficult to admit when change is needed. Whether or not you paid exorbitant amounts of money to a designer or dissected books and explored other web pages to build your own, the effectiveness of it lies in the dreary data. Lengthy and arduous, no one wants to start this process over again, however, having a website with poor appearance is a poor decision in terms of potential sales lost and return on investment.
Well when do you decide that it’s time to redesign your website? When your site doesn’t experience yearly growth, regular conversions, interactive viewers – it’s essentially lifeless. In some cases, there may be just a single barrier obstructing your viewers track, and in others, a complete web design overhaul may be required. Here are some of the signs to look out for;
Low conversion rates: Low conversion rates initially indicate the necessity of your business revamp. For websites hosted in the cloud, they never see a return, and this obstructs their overall web performance. In this case, you may need to reorganize your site and remove any clutter which may be distracting your audience. Also, adding customer reviews can showcase your authority in the industry and further build their trust.
High Bounce Rate:
A more evident reason, a high bounce rate indicates a poor user experience, where those coming to your site are immediately turned away from it -therefore, it’s probably time to update it. Google Analytics allows users the ability to view their sites bounce rate -the percentage of visitors that only visit a single page on your website during their session. It’s important to note that bounce rates vary, however, the average varies between 40-55 percent.
Long Load Time:
Today, the majority of online users expect that pages will load quickly. If your pages take more than two to three seconds to load, users are more likely to feel impatient and click away from your website. Furthermore, Google has announced that page speed is a ranking factor on mobile, so if your site’s mobile version loads slowly due to being obsolete, you risk losing about half of your potential customers. It’s crucial that you manually test your speed by reloading it a few times in a row on different devices.
Speaking of instant gratification, more and more people are shopping online due to the significant convenience. However, if the users visiting your site don’t have the easy ability to place their orders from their phones, it is time for a redesign.
Doesn’t Align With Your Brand
Probably one of the most critical measures in this post, you must ensure that your website matches your brand. From the logo and header to the font, formatting, and color scheme, every element must properly reflect your brand. If you fail to do so, visitors won’t remember your business and what it offers. Incorporate specific branding elements throughout your pages so that your viewers subconsciously associate to your business.
Hard To Navigate
Poor navigation on your website can affect nearly every aspect of your user satisfaction. When visitors come to your website for the first time, they should be easily able to find the content they are searching for. If it’s difficult or confusing to navigate, visitors won’t stay long, nor will they engage with your business.
Place yourself in the shoes of your website visitor and try to find a specific type of content by clicking navigation links. If you’re unable to easily find the content within just a few clicks of your mouse, or taps on your mobile device, update your site by improving its navigation.
Outdated, Irrelevant Content.
If you don’t regularly update your website with fresh, relevant content, you will struggle to attract and retain visitors. Fresh content increases the exposure of your site in search engine results while improving the overall quality of your site. When visitors see relevant content, they feel more inclined to return.
If you’re like most business owners, you didn’t choose to work 80 hour workweeks to master the complex spaces introduced by the internet on top of that; yet somehow, you feel like you’re expected to. Web design, social media, SEO, learning how to analyze your data insights-it’s overwhelming, and you just want to focus on your business. Here at MCDA CCG, Inc., we wholeheartedly agree, and our digital marketing services will provide the freedom to do so. Headquartered in Placentia, Orange County, California, our digital marketing expert, Nicole Evans, can provide you with a customized web design plan which aligns with you and your business.
Give us a call at our headquarters, or simply reach out to Nicole through email: firstname.lastname@example.org.
Trusting us to run the backend of your business provides you the time and energy to focus on what matters most; contact us today!