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Now that fall is upon us, the fourth quarter is right around the corner. As the year winds down, now is the time to prepare your small business for Q4 success, and for the year ahead. As you are well aware, the fourth quarter is full of extra holidays, which means businesses like yours will have fewer days to reach your revenue goals. Additionally, many of your customers and clients will most likely be taking vacations in November and December. Here are some real-world tips from MCDA CCG, Inc., on how to close out the year with a strong financial finish.

Holiday Sales Opportunities.

If your small business has increased sales during the holiday months, now is the time to ramp up your promotions and get them moving. Fortunately, you do not need to spend a small fortune to do this. With the increase in online, available, advertising resources, include holiday promotions or sales events on your website and through your social media applications such as Facebook and Instagram. Possibly, one of the worst things you can do is stand by until the holiday months to begin your promotions (your competitors will have already established their activities and you will only be heard as extra noise.)

While sharing sales events through digital content has never been so simple, the challenges in today’s saturated market awards those who can actually implant their products/services within the memory of their customers. This requires 24/7 internet marketing; SEO, Social Media Marketing, Pay Per Click (PPC) Management, Video Production, Content Writing, are just a few of the tactics involved in effectively establishing your online presence. Simply put, it requires an additional full-time commitment. 

An email marketing campaign is also an effective way to notify prospects and customers of your small business’ holiday promotions and sales. The holiday months are when large companies you might be competing against are spending heavily on advertising, so it is important that you market your small business, even with a very minimal budget. Most small-medium sized businesses can’t afford an internal team dedicated to digital marketing and content producing; our team at MCDA CCG recognize this discrepancy, and provide businesses like yours with affordable solutions to up your game and stay ahead of the competition. 

If you would like to see more information about the digital marketing services we offer, head here.

Create Realistic Revenue Goals.

The final three months of the year are hectic and often filled with tremendous levels of stress. Now is a perfect time to meet with your employees and set realistic sales goals. Our team at MCDA CCG recommend that you base your goals on the historical performance of your small business in Q4, as well as trends you are seeing within your industry.

If applicable, create an incentive program for your employees and salespeople to keep them energized, as some workers are known to “check out” during the holiday months. Give your employees  words of encouragement and recognize their individual – and team – accomplishments to keep morale boosted to a high level.


Get Ready For Next Year.

Just as they do every year, the final three months of the year will pass by quickly. Before you know it, you will need to start planning for the New Year and preparing your company’s taxes. Get a jump-start on these tasks by starting them right now. It may seem like a lot of work to do during the already-busy holiday months, but know that it will allow you to return from the holidays determined to tackle the New Year. 

If, however, you start opening statements and immediately experience a flood of overwhelm, you may benefit from delegating this task to an outside source. To ensure that you’re trusting the right individual or team of individuals to comply with changing laws and regulations, we always recommend that you thoroughly research anyone before you even reach out. You can find more information pertaining to our industry wide experience throughout the rest of our site, and, if you need more assurance, contact our team of experts – headquartered in Placentia, Orange County, California – for a no-obligation discussion today!


Following the year 2020, this year has also been full of events which have redefined the business world, therefore, it’s crucial that you prepare and reinforce your business position. Planning ahead is a smart business strategy, and it reduces stress and the need to manage tasks at the last minute.


Our services extend far beyond the scope of ordinary advising assistance. Your business is unique, and we strongly believe you deserve a fully tailored and customized approach to meet your needs – not the other way around.  


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