Probably the biggest headlines today are those attributing to the global power outages of popular social media apps such as Instagram, Facebook, and Whatsapp.
These consumer favorite platforms used by businesses to collaborate with others and easily communicate with their consumers have fallen into widespread technical difficulties.
While these major conglomerates continue working to reload their sites, this situation reminds us that while it is beneficial to leverage social media to market, reach out, and perform other business functions, it is never wise to solely rely on them.
Instead of placing all of your eggs into one basket, focus on building a strong online presence or platform around numerous applications and social media outlets to get your brand in front of a wider audience!
Your Digital Website
The core of your online presence is and will always be your website. With the ever increasing amount of online businesses joining the internet today, it’s not enough to create a few free social media accounts and switch them over to the “business’ category. Invest in a web page if you don’t already have one and maintain it by updating it with current and relative content.
Furthermore, ensure that your site is an appropriate extension of your business by focusing on the overall design, branding, and functionality. MCDA CCG’S Mike Rash, states that, “The digital world changes at a rapid rate, and if your site can’t keep up with the response time and engagement expectations of your visiting customers they will click away.”
So how do you know when it’s time to update your website?
This all depends on your specific site; sometimes, small, periodic updates may be all you need, but if you have completely overlooked digital renovation for several months, you may need a complete website overhaul. Read more about when it’s time to redesign your website here.
Email marketing is an effective strategy to generate calls of action for ongoing business events, promotions, and more. When customers visit your website, they can submit their emails to take advantage of a seasonal coupon, take part in a countdown, subscribe to your newsletter, etc. By leveraging automated technology, a one time subscriber can receive periodic emails from your site with relative content curated to benefit them in some manner.
While it is simple to encourage customers to sign up, the challenge falls on the ongoing ability to add value to their inboxes, instead of coming across as spam. When curating your content, consider effective timing, personalization, while avoiding red flag terms such as “congratulations”, “click here”, and “ offer expires.”
While it can be tempting to copy and paste material for the masses, acknowledge that the time you spend on drafting your emails will go to waste at the moment your email ends up in the spam folder.
As real world word of mouth continues to be the greatest form of free advertising, the same goes for digital word of mouth. When a potential customer enters your business in a search engine and comes across hundreds of positive reviews, it is more likely to influence them to purchase from you than any other. On the flip side, if your business is weighted down by previous customers’ negative experiences, you will see yourself falling farther behind.
Popular review sites such as Yelp, Trip Advisor, Angie’s List, and Local maintain a directory of established businesses with customer reviews and experiences.
Additionally, employee based platforms such as Glassdoor provides deeper insight into the culture of the company, where these experiences have the same power of influence as customers’.
Strive to continuously exceed customer and employee expectations alike by implementing procedures and encouraging others to follow. However, it’s important to remember that despite your greatest efforts, even the biggest companies attract bad reviews here and there. As long as you can satisfy the whole, a few negative reviews won’t damage your overall online reputation.
With these popular interactive platforms growing by the second, it is in all businesses best interest to be part of the social media movement. While, depending on your business, some of your customers may not currently be on social media, your future consumers are. Take advantage of this opportunity and gain a competitive edge against future competitors who will undeniably join these communication platforms.
Similar to the applied rules in email marketing, you want to ensure that your content is valuable and relevant to your audience. Posts demonstrating “how to’s” answering FAQs, and showcasing customer reviews are some of the most effective ways to gain a following.
Facebook, Instagram, Twitter, Linkedin, and yes, TikTok are the most popular social networking sites at the moment.
Whichever type of business you run, you must be leveraging all forms of your digital presence. As previously mentioned, many businesses forgo creating a website to save on cost and choose to only operate on social media, but as the universal outage has demonstrated today, this equates to time lost in marketing, sales, and money.
While it’s important that we emphasize the importance of creating and maintaining a powerful online presence, it can become time consuming and time consuming. When running your business, your time is your most valuable asset as you are constantly watching your bottom line.
Where social media strategists promote themselves to help maintain their platforms, they become limited at a certain point-either in industry or outside digital marketing knowledge.
Our Digital Marketing services at MCDA CCG, INC., are unique in our industry wide knowledge and demonstrated abilities across all online platforms. This -at a cost competitive price.
Call our headquarters in Placentia, Orange County, California, to speak with one of our business experts in a no-obligation discussion today!