businessBusiness Coachingbusiness growthconsultantProcess Improvementsmall-businessHow to Use Linkedin Effectively and Improve Your Networking Skills

March 24, 2022by sarahkfoster0

LinkedIn is a widely popular site to use here in the United States, as well as, in over 200 countries all across the world.

Whether you are searching for a new job, looking to hire a new team member or want to stay up to date on the latest news and trends in the professional world, Linkedin is a great place to start. 

What’s more, this power networking platform isn’t expected to go away anytime soon, with recent findings showing the following stats in 2022:

  • Every four (4) minutes someone finds a job through LinkedIn Jobs postings
  • 60 percent of LinkedIn users fall between the ages of 25 and 34
  • Employees sourced through LinkedIn are 40% less likely to leave their job in the first six months
  • Over 75% of people who recently changed jobs used LinkedIn to inform their decision

Clearly, there is value to using and making the most of your Linkedin profile(s).

Each connection and follow you make on LinkedIn should be the appropriate one. A connection that ensures both you and the other party can be of value to each other. To determine if a possible connection makes sense, ask questions like: 

  • “What can this new connection offer me?”
  • “Is this new connection someone that will help my connections grow?”
  • “Is my business the type of connection that they want or would be beneficial to them?”.

What you don’t want to do is hit that connect button on every person you see or appears as someone you may know. And what you also don’t want to do is blast these connections with template style messages. 

For this social business networking platform, it’s crucial that we keep in mind some key principles to follow on this site. These steps will help increase an elevated caliber connection, but also ensures your profile is reaching the right activity. 

Here at MCDA CCG, INC. we’ve come up with a few techniques that you can use and should keep in mind when networking here on LinkedIn.

1) Don’t Spam Your Network 

Spamming your network and your connections is one of the top ways to lower your value on your profile. Here are some ways that you may be spamming your network:

  • Generic messages to all new connections
  • Tagging your connections in non-relevant posts
  • Yes, you want each connection to know you thought out why you added them to your network. What you can do is make sure you research their page before hitting “connect”. That way when you send a connection request, your message can be uniquely towards them and shows that potential connection that you took the time to see what they are all about. Keep your message polite, professional and short. 
2) KEEP THINGS PROFESSIONAL 

As you probably know, LinkedIn is a social website based on professional networking. And most likely you have people you may know as part of your connections- which is great! But sometimes that can lead to a slippery slope of staying in a not so professional manner with them. If you are trying to grow your connections and elevate your profile, steer clear of unprofessional behavior. This can lead to potential future hinders in your career or opportunities that can be missed due to being unprofessional. Bottom line, always use discretion.

3) Be Kind When Being Constructive

Being uplifting and having a great personality with your interactions is great and has all kinds of benefits here on LinkedIn. When leaving comments on posts, make sure they are constructive in a good way. Leaving negative comments puts a bad taste in people’s mouths whereas leaving an uplifting comment that has purpose and constructive feedback is what helps. Avoid commenting on personal beliefs and opinions. Only comment about the topic on hand. This will make people want to interact with you more, which in turn helps your profile. 

 

4) Provide Some Type of Value Before Asking Anything from Anyone

When your new connection finally hits “add” to the network, the best thing we can do is provide value to them. Here are some ways to give value:

  • Provide a compliment 
  • Strike up a conversation about something in their industry 
  • Invite them to an event where they can also network
  • The value you give makes better connections and is an investment in yourself and business. Goodwill gestures and good nature never go unnoticed. If anything, it can come full circle and provide you with a prospect at the end of the day. 
5) Review, Review, Review Before Posting Live!

We cannot stress this one enough! Rather this is your work page, your personal page or any business site for that matter, make sure you carefully proofread before hitting that post button. 

The value of making sure all your posts are polished is key.

  • Make sure you don’t have typos 
  • Make sure your spelling is correct

 

If you follow these simple tips, you can be networking like a professional!

Final Thoughts

If you can follow these simple tips, you can be networking like a professional! Whether you own your own business or looking to grow in your career, our MCDA CCG team of trusted advisors can teach you the skills you need to thrive. We provide a variety of industry wide tools, resources and training to make sure you are always ahead of the game.

Reach out to one of our team members today by phone, email, or via social media (@mcdaccginc) today to hear how we can add value to your professional careers!

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