Online sellers who fail to promote and animate their products on their eCommerce site generate a low conversion rate. Double down on your user experience and create a customer-centric eCommerce marketing strategy.
We now confuse fads with ecommerce trends thanks to our globally connected lives. As Twitter trends come and go, so do fads. However, real trends in online business last longer. The fads may be ignored, but the genuine trends should never be. It is important for business owners to carefully analyze trends and fads.
There are many reasons why ecommerce trends emerge. Consumer shopping habits. Consumer shopping behavior. Consumer responses to marketing tactics. Many new trends have emerged in the last decade with a profound influence.
2022 OCCURING ECOMMERCE TRENDS
Choosing the right eCommerce agency can be challenging because there are so many options. In order to facilitate this, we created a list of the best players based on a business owner’s needs, budget, and taste.
To get your ecommerce marketing campaign started, here are nine strategies to use:
- Content Marketing
This is a great way to build up your brand and draw attention to your page. Great content makes your customers feel more connected to the brand. You can also do a “Shoppable Content” which means while they are on your site already looking at your content, they can click on a link from a post that takes them directly to a shopping cart ready for check-out.
2) Video Marketing
This is such a versatile item with trends. Video marketing can be so many different things from demonstration of your product to information about it etc. It’s a super engaging way to draw in customers and create engagement. A lot of people will say having some type of video marketing on their site creates a lot of traffic.
3) Social Media Marketing
Now this one is probably the most used in this world. Whether it is Facebook, Instagram, Twitter or even YouTube, it’s proven it works. This is how you can tailor your product to each person’s different needs and wants. It’s a great place to create testimonials so other people can see and read about your product and what others think before purchasing.
4) Email Marketing
This strategy is widely effective but sometimes intimidating at first. This is most likely your least expensive cost in creating revenue and track to your site. Email marketing allows you to do a variety of different things like tracking leads, have customers subscribe to your newsletter or blog posts and reach out again to potential customers who haven’t yet purchased a service or product yet.
5) Influencer Marketing
Influencer marketing, which entails people or groups advocating your products, may be useful in a variety of situations. It’s especially useful for marketers pushing a product or service in a niche market because a small number of people may influence a huge amount of your target audience. Another option is to discover consumers who are pleased with your product and encourage them to publicly share their views without receiving any monetary incentive. Many people will gladly do so if they are really satisfied with what you have to give.
6) Local Marketing
While ecommerce is widely accessible to everyone, sometimes it’s better to target certain demographics in your immediate area. The biggest disadvantage of local marketing is that it limits your target market. Meanwhile, the effort is worthwhile when conversion rates are projected to be significantly higher among this cohort.
SEO is a critical component of every successful internet marketing campaign. It’s critical to incorporate SEO in the mix when writing blog posts or videos, product descriptions, or text for a website landing page.
8) User-Generated Content
Another wonderful strategy to advertise your ecommerce company is to use material created by consumers. The most common example of this form of material is online reviews. Reviews should be encouraged on your ecommerce site, and they should be integrated into your platform.
This may help clients locate what they’re looking for on your website, upsell or cross-promote items, and handle payment issues, among other things. A helpful chatbot can help you increase engagement and reduce cart abandonment.
From startups to large corporations, eCommerce marketing offers flexible solutions for both business owners and customers. Turn your traditional brick-and-mortar store into a 24/7 innovative online business with MCDA CCG’s eCommerce marketing services. Reach out to us today!