Founders and CEOs are having a hard when it comes to thinking outside of the box. Research and data suggest that creativity is one of the top skills for business success today. Globally, creativity was rated as an important emerging skill in the 2020 World Economic Forum report entitled “Future of Jobs.” Nevertheless, experienced CEOs and leaders tend to rely too much on the success of the past to define their future when in reality, something completely new is needed. According to research, rookie CEOs tend to perform better than more experienced ones because they tend to rely on playbooks from previous jobs, become overly preoccupied with cost-cutting strategies, and struggle to adapt as much as rookies when they start out. This is where thinking creatively comes into play.
TOP STRATEGIES TO HELP YOU UNLOCK THE CREATIVE PART OF YOUR BRAIN
Creating something new is a result of connecting disparate ideas. The act of connecting ideas can be compared to analyzing them, or logic. Therefore, it’s not necessarily a right-brain-versus-left-brain issue, but rather the question of how to harness an individual’s strengths to stimulate creativity. A breakthrough is often achieved by combining elements that don’t normally belong together. In order to help CEOs connect the unconnected, I use my tried-and-true strategy of encouraging them to think in an associative manner.
WHAT STOPS PEOPLE FROM BEING CREATIVE AND BECOMING STAGNATE?
A company can shrivel and die if it ceases to take risks and look for fresh inspiration. In spite of their initial creativity being cannibalized, CEOs must continuously reinvent themselves. Rather than creating new ideas, the challenge is to escape from old ones. You must be able to break away and start thinking more creatively.
WHAT CAN ANY BUSINESS OWNER, SMALL OR LARGE, DO TO EXPAND THEIR CREATIVITY AND INNOVATION?
Businesses and CEOs who excel take risks to uncover breakthroughs. Most businesses follow the herd. Social media performance marketing ads can be bought by anyone, so there is little or no innovation. Taking a creative approach to your business or asking “how do we do something revolutionary?”
Risk-takers and noisier competitors can always win out over the safe competitors. Competition favors the bold.
BEST TIPS FOR CEOs, FOUNDERS AND OTHER LEADERS
Change is possible if you think and act creatively!
Everything that is capable of being automated eventually will be. But creativity has its own class of leverage, and it is extremely difficult to teach. Creativity is a competitive advantage that is hard to teach. Developing a different perspective is beneficial.
Accept change because it will come. It is important to be on the right side of technological disruption and innovation. This requires a perpetual curiosity. As an entrepreneur, it is important to predict trends a few years ahead – where do people’s needs, desires, and frustrations lie? By actively taking risks to disrupt yourself you can create a future rather than get steamrolled by it. Inculcate an attitude of curiosity and do not be afraid of failure. CEOs must build newer businesses quicker than their old one’s decay in order to protect their current companies.
Data and intuition go hand in hand. For inspiring companies to last, I believe both data and intuition, science and art, the quantitative and the qualitative must be taken into consideration.
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