Business CoachingMarketingThe Holidays: Engaging Your Customers

June 30, 2022by Mikerash0

 The Holidays: Engaging Your Customers

Holidays and engaging with your customers. During the holidays, marketing campaigns can do more than just promote products and services with a discount code attached. With the holiday season comes emotional connotations, so connecting your  business/brand to positive connotations can be valuable as well.

 

What can you do to differentiate your brand and make your customers excited about your product? Following these tips can help you capture and hold the attention of your targeted audience.

 

CREATE INTERACTIVE CONTESTS TO PROMOTE YOUR SERVICES/BUSINESS

 

You can engage your customers by holding contests. In its most basic form, contestants are usually asked to provide their email addresses or other contact information. You are essentially creating an electronic version of a business card in a fishbowl if that is all the interaction you are creating. Create a contest that is interactive to get more engagement.

A recent Father’s Day contest sponsored by ABCD Company resulted in three winners receiving new grills and custom grilling shoes. Instagram users have to post images of their father’s grilling shoes or apparel and include specific hashtags to enter the contest.

Social media is effectively used in the contest because of its interactive nature and multiple touch points. The first time customers hear about the contest, they are exposed to the ABCD Company. As they find and upload their photos, they have more interaction with the product. As soon as a comment or a response is made on their post, they will receive notifications.

Engaging your customers on an emotional level is easier when contests are interactive. A customer who engages with your brand on social media will bring your brand attention from this customer’s social networks as well.

As important as the prize is, it must be engaging enough for your audience to motivate them to participate in the extra work of posting on social media. It more than justifies the overall impact of the campaign to devote that extra attention and consideration to the prize.

 

 

NOSTALGIA: MAKE IT WORK IN YOUR FAVOR

 

There is a surprising amount of power in nostalgia. Especially when they are stressed or cynical, Americans are very attracted to it. In these current economic times, nostalgia might be a more compelling engagement tool than usual, given current inflation rates and the potential for a recession.

For the purpose of retaining and engaging customers, knowing which holidays best reflect fond memories of the past is particularly valuable.

The old school boy bands probably won’t appeal to men in their 40’s and 50’s if you are selling them equipment. You could also look for brands that have a successful track record of representing their brands with an emotional connection to rugged, rural pioneering ideas.

A lot of nostalgic feelings are associated with the 4th of July for those companies that typically cater to this demographic. A campaign related to the 4th of July would need to remind your brand of positive memories from the past. You could use family gatherings, fireworks, or rustic Americana to remember positive memories from the past.

 

TIMING: PERFECT IT

 

Holiday campaigns require time management, and the timeline will vary depending on the holiday you’re promoting. When your audience realizes the holiday is approaching, you should capture their attention.

There are some suggestions stressing the importance of getting the word out early in the Christmas season. Unlike Christmas, other holidays aren’t planned as far in advance. People tend to start thinking about Christmas purchases in September.

Holiday campaigns require time management, and the timeline will vary depending on the holiday you’re promoting. As soon as people realize the holiday is around the corner, you want to get their attention.

There are some suggestions stressing the importance of getting the word out early in the Christmas season. Unlike Christmas, other holidays aren’t planned as far in advance. People tend to start thinking about Christmas purchases in September.

You can have a shorter lead time if, for example, your business wants a Valentine’s Day product launch. People are likely burnt out from the December holiday season by the second week in January, and they won’t care to hear from you. By the beginning of February, most people have a new year’s resolution. When a product is on their radar at the start of the crisis, it may register as more valuable and thoughtful.

 

 

FINAL THOUGHTS

 

In the holiday season, there’s more to them than a six-week period from the end of November to the beginning of January. All year long, holidays present a number of opportunities for connecting with your clientele. Using the calendar to your advantage means taking advantage of holidays that align with your brand.

 

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Other resources you may like:

 

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Cybersecurity and Family Offices – MCDA CCG, Inc.

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