Tips to Maximize Your LinkedIn
LinkedIn has developed into a well-liked advertising platform over the past few years. A LinkedIn advertisements company can gain greater insight into success thanks to the continually updated features. It can be challenging to keep up with the platform’s constant change due to the new releases.
Thankfully, this post includes advice gained from using LinkedIn ads. Let’s begin immediately.
1. Being Aware of Conversion Reports
The post-click and view-through conversions are combined in the top summary section’s conversion numbers and conversions graph.
Particularly for ad networks like LinkedIn where users aren’t actively looking for goods and services, reports on post-click and view-through conversions are highly helpful. To provide your clients a full understanding, it is preferable to report both data individually. You can click on the conversions tab below the data summary to view the segmented out post-click and view-through conversions.
2. Assessing Performance for Several Campaign Conversions
It is possible to segment the data in the conversion report when tracking numerous conversion actions in a campaign. This can’t segment post-click and view-through statistics, only the total number of conversions.
3. Duplicating Champion Ads When You Set Up A New Ad Test
Like other platforms, LinkedIn advertising should ideally be tested frequently. Even if you choose the rotate ads event option after submitting a new ad, LinkedIn will still give preference to impressions to champion ads that are currently running on the account. Since all advertising start at zero when a new test is started, it is ideal to duplicate the champion variation ads.
It’s not difficult to duplicate adverts in the interface. Simply go to the advertising area and select the duplicate icon from the Actions list.
4. Using Demographics Reports In Evaluating Audiences
The LinkedIn demographics reporting feature is a relatively recent addition, although it has undergone significant development. Performance can currently be divided by corporate industry, job function, seniority, company size, location, and country. With the use of these filters, you can see how well your campaigns performed in each of these categories.
Furthermore, demographic reporting enables you to decide whether segmenting new efforts to focus on top-performing audiences is required. With this option, you can bid independently on each demographic and even modify your ad wording to fit each group.
The distinction between website demographics and demographic reporting must be made. You can gain insights from the website demographics that are shown at the top of the page.
5. Trying Out Objective-Based Bidding
With the new LinkedIn ad feature known as “objective-based bidding,” you may select the campaign object and the appropriate bid mechanism. There are three possibilities: website visitors, website conversions, and awareness. Reaching out to people in your target market and promoting your business both benefit from awareness. The CPM bidding system is used for awareness.
Visits to your website can assist you attract as many visitors as possible. CPC is the appropriate bidding strategy for website visitors. You can increase the amount of visitors that engage in useful actions on your website to increase website conversions. By using this feature, LinkedIn can automatically change the CPC bid for a campaign in order to increase conversions at the lowest possible cost.
6. Consistently Reviewing LinkedIn Audience Network and Audience Expansion Settings
Every generated campaign has the ability to enable audience expansion and opt advertising into the LinkedIn audience network. These options are turned on by default for sponsored content campaigns. Therefore, be sure to consider whether these are the settings you want to keep in place.
On their premium network of publishers’ websites, the LinkedIn audience network displays advertisements. By exposing your campaign to audiences with traits similar to those of your target demographic, audience expansion can increase the reach of your advertising campaign. When your target demographic is a low volume audience, this functionality can help you scale the reach of your campaign. This could, however, result in your advertisement being seen by people who are not in your target market.
7. Uploading A List of Company Names Instead of Individually Adding Them
You are able to upload a list straight to the UI using the matched audience option. If you or your customer have a list of businesses that need to be targeted, this tool is helpful. With account assets, you have access to the matched audience option.
LinkedIn advises a list of at least 1000 businesses, although 300 matched members are sufficient for your advertising to appear. A list can only contain a maximum of 300,000 records. The feature may take up to 24 hours to update, so it’s vital to check back after uploading your list.
Your conversion rates may increase if you know how to use LinkedIn ads. Finding your way around LinkedIn may be somewhat difficult given the frequently updated features. Fortunately, this post covers hints and shortcuts that will help you make the most of LinkedIn’s recent additions.