Let’s be honest; the past few years weren’t the finest for any of us. There was a lot of change and hardship over those difficult years. All of a sudden, our lives were online, and the e-commerce sector started to grow quickly. We are becoming accustomed to this new way of life. As we start a new year, the marketing landscape has undergone a significant change. There has never been a better opportunity to launch your social media plan and capitalize on a rising market. Here are some tips to help you establish your social media strategy.
What Is a Social Media Strategy?
Let’s review the definition first before moving on to a strategy. The phrase “social media strategy” may have come up in relation to an influencer posting tweets or Instagram pictures. That is a typical misunderstanding, and while it is a component of a social media strategy, it is not the entire thing; instead, it is much more carefully considered.
A social media strategy is similar to a brand’s blueprint. It provides explanations for the what, when, how, and why of all the content you post on the various pages of your company. Just like there is a strategy for everything we do, a social media strategy is the same. There is a flood of thoughts, objectives, and a reason behind the things you share and make.
Every digital PR agency needs a social media strategy to function. Understanding your audience, knowing what they are looking for, what their needs are in connection to your aims, and knowing how to draw them to your organization are all essential components of the plan.
1. Try Your Hand at Video Content
If you haven’t noticed, video content has become extremely popular over the past year, with Twitter adding Fleets and Instagram adding Reels. Not to be forgotten is TikTok, which has taken the lead but will never surpass the original video juggernaut YouTube.
These social media platforms all provide a ton of ways to increase interaction and add video content to your social media strategy. Start experimenting with the platform where you already have a loyal following and then expand from there.
You may always repurpose your videos from one platform to another if developing video content seems intimidating. As long as it resonates with your audience, creating video content doesn’t always have to be laborious and boring.
2. Everyone is Shopping Online
The growth of e-commerce has shown that it is a safer and more convenient way to shop, despite some unfavorable conditions. We were already familiar with companies like Whole Foods, Walmart, and Amazon, who started offering customers the option to order goods online and have them delivered right to their home.
From TikTok’s relationship with Shopify to Instagram’s Reels Shopping and Live Shopping, it appears like everyone has joined the game.
This is great news for a lot of well-known companies, but it’s also really good for little enterprises all across the world. In the midst of a global pandemic, they can see revenue streaming in thanks to a digital storefront.
If you haven’t done so already, optimize your social media profiles and eliminate unnecessary processes, such as having a consumer start on social media and finish up at your online store. These days, customers don’t even have to leave Instagram to make a purchase; they can just tap on a product in an image.
3. Don’t Be Afraid to Collaborate
Connecting with people around the world is the best feature of a social media strategy. We may create communities with a wide variety of people in addition to gaining an audience from them.
Here’s where cooperation is useful. Reach out if there is a company in your niche that you are interested in or that shares your viewpoints. Collaborations don’t necessarily have to involve expensive brand sponsored postings. They could involve cooperation on a video or social media site, giveaways, or both.
4. Get Personal
Knowing that a genuine person is behind the screen is a great feeling for viewers. If you’re guilty of hiding behind your work and solely being a service-based business owner, it’s time to get in front of the camera.
Get personal with your audience about your business and yourself while discussing everyday life. Share your opinions on how you might be feeling down or why taking care of ourselves is important for our wellbeing. Make it clear to the public that the company is run by a real individual.
5. Memes, Memes, and More Memes
If you haven’t been living under a rock, you are aware of how meme culture affects social media. Simply told, everyone enjoys memes.
In the midst of a worldwide pandemic, memes have given us the needed laughs after being bombarded with Covid-19 news. The most popular memes are disseminated among friends and family and uploaded on other social media sites, where they gain popularity. Because of this, marketers have seized the opportunity to use memes to expand their audiences and increase interaction, and you can too.
Make a meme that is unique to your company. Finding something unique may take some time, but if you discover how well it might do online, the wait will be worthwhile.
It’s time to put these suggestions into action now that you understand how to start this year off on the right foot. Set some objectives and develop a social media strategy to go after them. Dream big because, thanks to social media, anything is possible. The year 2023 is here to make those goals a reality.
Contact MCDA CCG, Inc today with any questions about creating your social media strategy!