Choosing the Right Social Media for Your Business

The finest social media sites for companies, including Facebook and Instagram, have evolved into crucial tools in the arsenal of today’s marketer. Customers are using these platforms to interact with their favorite brands and discover new companies. However, most businesses – especially small ones with limited marketing resources – can’t be everywhere at once. Because...

“Quiet Hiring”: A New Method of Hiring

“Quiet Hiring” In today’s world, “Quiet hiring” is the new method of hiring for many employers. Companies like Google are trying to hire people who work in overdrive, despite the fact that some people want to be on record as working in cruise control. More specifically, Google employs “quiet hiring,” a covert recruiting approach. It...

Financing Options for Small Businesses

  Financing Options for Small Businesses: Small Business owners have numerous financing options available, from traditional installment loans to lines of credit to microloans. However, the requirements for capital vary based on the nature of the firm. There are several loan solutions accessible, depending on your needs, whether you’re completely new to the market, your...

4 Tips to Improve Process Efficiency

An efficient process is like a beautiful well-oiled machine.  Each part firing as it should, everything seamlessly flowing together without issue. While we target this as the goal, it’s unfortunately not always reality.  We often see businesses stuck in a cycle of inefficiency because they fail to update and innovate their processes. They hang on...

What is Human and Organizational Performance? Human and organizational performance examines the coming together of systems and people. Where as people are highly variable, systems tend to be static and constant.  These characteristics are very important to overall success.  We want stability and predictability in our systems, but we need variability in the people who...

QuickBooks Tips for Beginners

QuickBooks is a complete accounting software suite used by countless business owners on a daily basis. It has a very simple user interface, excellent security, and more than enough accounting features for different types of small businesses. QuickBooks also has a good price point making it a popular choice in the business world. The Best...

How to Estimate Startup Costs for a New Business

  Confused on how much money you’ll need for your startup business?  Don’t worry, we have put together a simple approach to breaking down this mystery and creating a clear picture of the funds that your startup business will require. COST CATEGORIES Keep in mind that different types of small businesses will have different types...

How to Pitch Startup Investors Over Zoom

As most founders know, fundraising isn’t easy!  The process can be long, emotional, and can be extremely difficult.  To compound the problem, the COVID-19 pandemic changed the fundraising landscape literally overnight.  In today’s environment, the vast majority of pitching and fundraising happens over Zoom.  Founders are no longer asked to drive or fly up to...

How to Address a Messy Employee in the Workplace

When it comes to cleanliness, everyone has their own definition of what that means.  While some keep their homes spotless, others go weeks between cleanings and allow clutter to accumulate on tables, chairs, floors and just about every other nook and cranny. When a person’s space is shared with others those types of cleaning habits...

Before You Hire a Family Member, Here’s What You Need to Know

In small businesses, especially those with very small staff, it’s common for entrepreneurs to hire relatives. Because of their familiarity with you and their capabilities, you already know them as “employee candidates.” It is important to understand the tax implications of bringing your spouse or children into your business. I would like to point out...