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As a consumer, how much of your purchasing decision is influenced by both the positive and negative reviews of others? Without a doubt, the internet has globally connected people in more ways than we ever thought possible, and online reviews now have the power to make or break an establishment, drive a product to the...

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Today is not a day to worry about your calendar and your to-do list; it’s a day to unplug cherish time with your family and friends. From our team to yours, we wish you all a wonderful and happy Thanksgiving. In light of today, our MCDA CCG team also want to express our appreciation for...

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As we pace into the second week of November 2021, the largest retail weekend of the year is right around the corner: Black Friday.  Black Friday weekend has always been a lot to prepare for, and as the pandemic complicates the logistics of retail supply, this year’s holiday season is expected to pose unique challenges...

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In the workplace, employees may sometimes seek exemptions from certain policies or rules based on religious grounds. And as Covid-19 vaccination mandates continue to take effect in companies over the country, an increasing number of employees are currently seeking exemptions for religious reasons. These requests must be handled carefully and in compliance with applicable laws....

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Whether your business is in its startup phase or you are an established company reaching new milestones, you will find numerous benefits in measuring short term performance metrics. With today’s leading technology integrating user-friendly analytical resources, it’s simple and affordable to track your Key Performance Indicators (KPIs). Customers today have a wide array of options...

This weekend is the last weekend to celebrate and partake in the Halloween festivities, and it’s usually now where things can tend to get a little crazy. From imaginative costumes to the informal party atmospheres, it may feel a little unclear as to how to maintain your professional persona in a celebratory manner. What you...

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In life you always want to be ready for anything that comes your way.  Running your business is no different.  The cost associated with not being ready when a potential investor, buyer or other individual comes to your business is incalculable.  We have met with business owners whose transactions fell apart by not operating in...

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Halloween is right around the corner, and since the year 2020 limited most of us to displaying our holiday creativity in our homes, we’re even more excited to show off our costumes on a more social level . Halloween is a fantastic chance to break away from your traditional work clothes and show off your...

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When CEOs reach out to us, it is often on account of their impossible never-ending task list overwhelming their physical and mental states. CEOs describe to us that they’re spending hours in meetings, followed by a list of to-do’s, and generally do not get to their email until late in the evenings. This notorious overwhelm...

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Automating your business processes is a critical step in scaling growth and expansion. There are so many different opportunities that arise through automation. There are still a large amount of business specific tasks that need individual attention to continue prospering. Business process automation helps those individual minds focus on their specific talent areas instead of...

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The past two years have brought forth many universal challenges leaving many of us struggling with our mental wellness. While society continues to make strides in breaking down the stigma of mental health, there is still much work to be done. Today marks World Mental Health Day 2021; to honor this day we are doing...

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Working as a salesperson today, you have a wide array of customer relationship management (CRM) software platforms to choose from. While the majority of these platforms offer many distinct features and are effective in helping you do your job, they possess the same features and capabilities that you can get in a free, already familiar...

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Probably the biggest headlines today are those attributing to the global power outages of popular social media apps such as Instagram, Facebook, and Whatsapp.  These consumer favorite platforms used by businesses to collaborate with others and easily communicate with their consumers have fallen into widespread technical difficulties.  While these major conglomerates continue working to reload...

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Can you believe it? Today is the first day of October – and this officially commences the nation-wide acceptance to embrace the holiday season. Whether your workplace has already set up decorations, you’re currently in the process, or have yet to begin, Halloween decor can be a fun-yet appropriate- contribution to the office. There is...

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Leading an entire business or even just a specific department is a tough job, you rely on your teammates to tell you the truth so that you can make decisions and feel confident in what is going on. While most of your employees will repay your trust with honesty, some will occasionally mix in a...

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As a startup, cash is everything. The longer you can make it last, the better. Yet we come across many startups that seem to manage cash flow by the seat of their pants. The result can be tumultuous, with startups running dangerously low on cash, forcing founders to go without pay, dip into their personal...

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The exorbitant volume of work recruiting is stressful under normal circumstances, and practically impossible in the era of Covid-19. Between shortlisting, administration, interviewing, reviewing, etc., additional time seems to dwindle, and the applicable expenses see a sudden spike.  All of this; only to be at the mercy of candidate no-shows at the time of interviewing...

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Whichever business stage you are in at this very moment –  startup, established, high growth – you have been faced with many tough situations up to this point, situations which have challenged your drive while simultaneously teaching you valuable lessons. While our team of business strategists at MCDA CCG believe in the power of personalization,...

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“If something seems too good to be true, then it probably is.” Whether you are a business owner, company executive, and/or entrusted manager, you dedicate yourself and your efforts to help move the establishment forward, working day in and day out. While most outside bystanders don’t see the fulfilling highs and incessant lows of running...

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Product market fit describes the event that a company develops a proven offering, whether through sales and other metrics, to meet the needs of a specific customer base. Product market fit is critical for long-term business success, and serves as a significant milestone for startups. It provides validation for the company’s offering — and for...

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Who here remembers the dreaded group projects in school? Whether your group was assigned by your instructor or you had the ability to choose your team, there were always those few procrastination-prone individuals who would dump their work onto the rest of the team members.  “Group projects teach you the team skills you will need...

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We all love the idea of bonuses because “extra” or “free” stuff is incredibly hard to pass up. It’s the reason we get excited as consumers, and also why they intrigue us when considering a job offer.   However, bonuses come with a lot of caveats, too. Understanding how they work and why they’re provided in...