Mixer Hosts: 3 Keys to Success

Meeting fellow business professionals, developing business relationships, and socializing with like-minded people can all be accomplished at business mixers (also called networking events). Business mixers are excellent venues for establishing brand identity and spreading awareness of new products and services among company owners, executives, and employees. You can put your company on the map with...

The Holidays: Engaging Your Customers

Holidays and engaging with your customers. During the holidays, marketing campaigns can do more than just promote products and services with a discount code attached. With the holiday season comes emotional connotations, so connecting your  business/brand to positive connotations can be valuable as well.   What can you do to differentiate your brand and make...

Effective Placements Services & Why They Are Necessary

Having the right employee in the right place will be beneficial to any organization. Employers who place employees correctly ensure that they are happy, and that absenteeism and labor turnover are reduced. Placed properly, employees are more productive and have a good relationship with their employers. Employers often seek candidates with knowledge and experience in...

The Four Day Work Week Bill & What It Means

There has been so much chatter lately about the bill that congress is trying to pass for a four-day work week. Now, you may be thinking “Oh, that’s great!”, not necessarily for a lot of people. It’s a very fine line of who’s all for it and who’s all against it.    It’s probably now...

Why Reputation Management is Important to Your Business

Whether you own or manage a small business, Fortune 500 company or multi-location firm, you need to maintain a positive online reputation to establish your thought-leadership brand and gain better online recognition. Online reputation management allows you to do just that. Reputation management is the practice of safeguarding the online reputation of an individual, company...

The What, Why and Benefits of Consultative Selling

Consulting selling is a sales technique in which the salesperson acts as a consultant to determine the customer’s needs. Rather than trying to sell a product, consultative selling focuses on establishing a relationship of trust between the salesperson and the customer. Consultants have been referred to as value-added vendors, need-satisfaction sellers, and professional sellers over...

The Biggest Trends in Ecommerce Marketing

Online sellers who fail to promote and animate their products on their eCommerce site generate a low conversion rate. Double down on your user experience and create a customer-centric eCommerce marketing strategy. We now confuse fads with ecommerce trends thanks to our globally connected lives. As Twitter trends come and go, so do fads. However,...

Starting A New Job & When To Ask For Time Off

It’s coming up to summertime and vacations are being requested, but what do you do when you just started a new job? Perhaps you have a yearly summer beach vacation you take with your family and need the time off. You don’t have to abandon your travel plans because you’re a new employee. Here we...

Best Tips & Practices on How to Land Your Interview

Whether you’ve been recently laid off, changing career paths or just starting out looking for a job, here are some tips and tricks to land that interview.  All of us will be there again, as we have all been there in the past. It’s difficult to talk about yourself in an interview. What should I...

Good Compensation Plans, Happy Staff

There are a lot of different topics and opinions on how one should compensate their employees. No matter if you are a small business owner or a large corporation, you need to make sure your employees are well compensated for. Compensation is key in keeping key employees and driving them to be more productive and...

Modern ERP Consulting & Why It’s Valuable

PLANNING, IMPLEMENTATION, MIGRATION   WHAT IS ERP CONSULTING? Accounting, human resources, sales and inventory management are all considered part of enterprise resource planning (ERP), which is a set of integrated and integrated business applications used to manage and automate numerous business functions. Additionally, depending on your ERP choice, you may be able to take advantage...

SEO- Why It’s Important for Website & Branding

Do you know about SEO, which stands for Search Engine Optimization? Have you ever considered how it relates to your business? How does SEO work?  In search engine optimization, organic search results are ranked high and website traffic is obtained. In order to generate web traffic organically, click-through ads are not considered. Although a few...

6 Website & Social Media Building Strategies for Companies

A website for your start-up business can bring you many new opportunities. Besides attracting users, it also enables you to expand your reach.  The design of your website also directly reflects the brand image of your business, so it is imperative that the website look professional, fresh, and up-to-date.  You want your website to be...

unnamed (75)

After 11 consecutive months of hard work and perseverance to get his business up and running, the owner finally reached his breaking point.  If you’ve experienced this yourself, you can probably remember the same feeling. At some point along their entrepreneurial journey, every founder will eventually reach this crucial moment in their life, one where...

unnamed (74)

Do you think that having a virtual assistant is a sort of luxury that only the big companies can afford? Not exactly. In fact, hiring a physical assistant not only soaks up more of your time and energy, but it also costs much more than hiring a virtual one. With the recent rise and development...

unnamed (39)

Trends are everywhere, when was the last time you wore that pastel blazer? Exactly. While hopping on the most recent trend can be a great way to create some quick buzz around your business, pivoting too far off course isn’t always the best long-term decision.  Actually, what usually ends up happening when trying to profit...

unnamed (11)

Now that you know How to Map Out a Powerful and Interactive Business Website, lets dive into the features you need to include no matter your business.  All should have the following: About Page Probably one of the most visited pages on your website, this is the section where people come to learn about your...

Virtual Assistant

Imagine that you’re searching the internet on a mission to find new, ergonomically designed furniture for your office… Unsurprisingly, when you hit the search button, several to millions of related results pop up.  While there is no way you plan to sift through each displayed item, you begin by browsing through the sites that grab...

pricing

NEW INNOVATIONS AND ASSOCIATED PRICING CHALLENGES Michael Rash |MCDA CCG, Inc. Your company has recently developed new innovative products or services that are promising to add significant value to your customers.  However, do you know how to price this new innovative product or service?  Are you setting the price to maximize customer adoption and drive...