How To Master Cold Calling

  Reaching out to potential clients via cold calling offers both many advantages and difficulties.   The practice of calling prospective clients whom you have never spoken to before is known as cold calling. Some advantages of cold calling include strengthening your marketing and enhancing your sales pitch. Cold calling has a number of drawbacks as...

Choosing the Right Social Media for Your Business

The finest social media sites for companies, including Facebook and Instagram, have evolved into crucial tools in the arsenal of today’s marketer. Customers are using these platforms to interact with their favorite brands and discover new companies. However, most businesses – especially small ones with limited marketing resources – can’t be everywhere at once. Because...

“Quiet Hiring”: A New Method of Hiring

“Quiet Hiring” In today’s world, “Quiet hiring” is the new method of hiring for many employers. Companies like Google are trying to hire people who work in overdrive, despite the fact that some people want to be on record as working in cruise control. More specifically, Google employs “quiet hiring,” a covert recruiting approach. It...

Financing Options for Small Businesses

  Financing Options for Small Businesses: Small Business owners have numerous financing options available, from traditional installment loans to lines of credit to microloans. However, the requirements for capital vary based on the nature of the firm. There are several loan solutions accessible, depending on your needs, whether you’re completely new to the market, your...

4 Tips to Improve Process Efficiency

An efficient process is like a beautiful well-oiled machine.  Each part firing as it should, everything seamlessly flowing together without issue. While we target this as the goal, it’s unfortunately not always reality.  We often see businesses stuck in a cycle of inefficiency because they fail to update and innovate their processes. They hang on...

QuickBooks Tips for Beginners

QuickBooks is a complete accounting software suite used by countless business owners on a daily basis. It has a very simple user interface, excellent security, and more than enough accounting features for different types of small businesses. QuickBooks also has a good price point making it a popular choice in the business world. The Best...

How to Estimate Startup Costs for a New Business

  Confused on how much money you’ll need for your startup business?  Don’t worry, we have put together a simple approach to breaking down this mystery and creating a clear picture of the funds that your startup business will require. COST CATEGORIES Keep in mind that different types of small businesses will have different types...

How to Pitch Startup Investors Over Zoom

As most founders know, fundraising isn’t easy!  The process can be long, emotional, and can be extremely difficult.  To compound the problem, the COVID-19 pandemic changed the fundraising landscape literally overnight.  In today’s environment, the vast majority of pitching and fundraising happens over Zoom.  Founders are no longer asked to drive or fly up to...

How to Address a Messy Employee in the Workplace

When it comes to cleanliness, everyone has their own definition of what that means.  While some keep their homes spotless, others go weeks between cleanings and allow clutter to accumulate on tables, chairs, floors and just about every other nook and cranny. When a person’s space is shared with others those types of cleaning habits...

In 7 Easy Steps, Learn How to Disagree

It’s inevitable that there will be disagreements. Competing interests lead to them. They can also occur when people have different ideas about how to achieve a common goal, even when they are theoretically working toward the same goal. Disagreements can provide great leadership opportunities for great leaders.   A disagreement can be turned into progress...

Before You Hire a Family Member, Here’s What You Need to Know

In small businesses, especially those with very small staff, it’s common for entrepreneurs to hire relatives. Because of their familiarity with you and their capabilities, you already know them as “employee candidates.” It is important to understand the tax implications of bringing your spouse or children into your business. I would like to point out...

Job Seeking Trends

In the process of evaluating your next career move, job-seekers can use these trends as a reference. Also, they can assist us in modernizing our talent management systems in our companies, helping guide us through the new world of work.   A REIMAGINED APPROACH TO EMPLOYEE BENEFITS:   The Benefits of Education: A single professional...

The Four Day Work Week Bill & What It Means

There has been so much chatter lately about the bill that congress is trying to pass for a four-day work week. Now, you may be thinking “Oh, that’s great!”, not necessarily for a lot of people. It’s a very fine line of who’s all for it and who’s all against it.    It’s probably now...

Why Reputation Management is Important to Your Business

Whether you own or manage a small business, Fortune 500 company or multi-location firm, you need to maintain a positive online reputation to establish your thought-leadership brand and gain better online recognition. Online reputation management allows you to do just that. Reputation management is the practice of safeguarding the online reputation of an individual, company...

The What, Why and Benefits of Consultative Selling

Consulting selling is a sales technique in which the salesperson acts as a consultant to determine the customer’s needs. Rather than trying to sell a product, consultative selling focuses on establishing a relationship of trust between the salesperson and the customer. Consultants have been referred to as value-added vendors, need-satisfaction sellers, and professional sellers over...