Agile Vs. Waterfall Project Management

At MCDA CCG Inc., we see project management requests from government and private sector clients. In most cases, our clients are interested in an “agile” approach to project management. In comparison, other clients are more familiar with a traditional “waterfall” approach. We see benefits in both project management methodologies, depending on the project’s parameters. WHAT...

CEOs’ CMO Ratings: New Research

CEOs’ opinion of their CMOs is the subject of a new study. It seems that little information is available about how CMOs are perceived by their bosses, so we wanted to find out. The study also aimed to add to the learning about the trust gap between CEOs and CMOs. Despite the abundance of data...

Change Up Your Sales Pitch

It’s apparent that sales force people need to change up how they deliver their sales pitch. There are times where you come across a certain statistic and it makes you stop, think and reevaluate at times. This statistic was shared on the second slide of the presentation: 72% of B2B buyers prefer to deal with...

Creative Thinking for Founders and CEOs

  Founders and CEOs are having a hard when it comes to thinking outside of the box. Research and data suggest that creativity is one of the top skills for business success today. Globally, creativity was rated as an important emerging skill in the 2020 World Economic Forum report entitled “Future of Jobs.” Nevertheless, experienced...

Tips & Tricks for Amazon Selling

Millions of people buy on Amazon. You need a competitive advantage. Having your products buried on Amazon is not something you want if no one buys them. If you’re here, you already know the U.S. retail eCommerce market dominance of Amazon. What you don’t know is how to be a part of it.   How...

The Four Day Work Week Bill & What It Means

There has been so much chatter lately about the bill that congress is trying to pass for a four-day work week. Now, you may be thinking “Oh, that’s great!”, not necessarily for a lot of people. It’s a very fine line of who’s all for it and who’s all against it.    It’s probably now...

Why Reputation Management is Important to Your Business

Whether you own or manage a small business, Fortune 500 company or multi-location firm, you need to maintain a positive online reputation to establish your thought-leadership brand and gain better online recognition. Online reputation management allows you to do just that. Reputation management is the practice of safeguarding the online reputation of an individual, company...

The What, Why and Benefits of Consultative Selling

Consulting selling is a sales technique in which the salesperson acts as a consultant to determine the customer’s needs. Rather than trying to sell a product, consultative selling focuses on establishing a relationship of trust between the salesperson and the customer. Consultants have been referred to as value-added vendors, need-satisfaction sellers, and professional sellers over...

The Biggest Trends in Ecommerce Marketing

Online sellers who fail to promote and animate their products on their eCommerce site generate a low conversion rate. Double down on your user experience and create a customer-centric eCommerce marketing strategy. We now confuse fads with ecommerce trends thanks to our globally connected lives. As Twitter trends come and go, so do fads. However,...

The Breakdown of Merger and Acquistion: Purchase & Selling of a Business

If you’re purchasing a business or even selling your own, there is a lot you need to know and consider when doing so. MCDA CCG, transaction services provide a unique, seamless follow-through from strategy to execution of your deal. Our consultants tailored approach begins with listening and understanding your transaction needs. Our consultants provide you...

Starting A New Job & When To Ask For Time Off

It’s coming up to summertime and vacations are being requested, but what do you do when you just started a new job? Perhaps you have a yearly summer beach vacation you take with your family and need the time off. You don’t have to abandon your travel plans because you’re a new employee. Here we...

Best Tips & Practices on How to Land Your Interview

Whether you’ve been recently laid off, changing career paths or just starting out looking for a job, here are some tips and tricks to land that interview.  All of us will be there again, as we have all been there in the past. It’s difficult to talk about yourself in an interview. What should I...

How To Optimize Your Career Search

Many job searchers feel that the only method to find work is to submit their résumé or application to an online job posting. Qualified professionals need an average of 11 weeks to find work. The good news is that there are some tricks and tactics you can use to speed up your job search and...

Top Mistakes to Avoid as a New Manager

New managers will always make mistakes. Ownership is not always easy especially for new managers who are now new leaders who will feel the burden of their mistakes. Problems are not so easy to fix because repairs often involve hard work and extra hours. The real way is to avoid mistakes as much as possible....

Hoppy Easter, Friends: Fun Easter Facts

Happy Good Friday, friends! With the Easter holiday just approaching this Sunday, we wanted to do something special and fun for today’s topic. Easter Facts! So, when you’re sitting around the Sunday Easter table with your loved ones you can have some fun topics that maybe a lot of your family members and friends didn’t...

Good Compensation Plans, Happy Staff

There are a lot of different topics and opinions on how one should compensate their employees. No matter if you are a small business owner or a large corporation, you need to make sure your employees are well compensated for. Compensation is key in keeping key employees and driving them to be more productive and...