Customer Strategy and Marketing

Customers are the source of real growth. MCDA combines in-depth customer insights with practical expertise in operations and economics to help our clients create sustainable, organic growth.

MCDA helps you achieve organic, profitable growth by focusing on three critical building blocks: an outside-in approach that puts customers first, a differentiated customer experience and internal capabilities that ensure you deliver optimal customer interactions at every touchpoint.

Our team of global experts can help you:

  • Understand your customers’ needs and behaviors by developing superior segmentation capabilities, augmented by advanced analytics and testing that gets results. Provide them with great digital experiences at radically lower cost as you transform your marketing function.
  • Break down barriers to innovation and improve ongoing customer-led product development to reimagine your offerings as an integrated suite that delights your customers and meets an expanding array of their needs.
  • Resolve the pricing paradox—pricing is the top profit lever, yet remains underdeveloped in most companies—by building dynamic pricing capabilities that help you set and get the right price, every time, and capitalize on in-year revenue opportunities.
  • Identify quick, targeted customized solutions and strategic, operational improvements that can boost underperforming sales organizations and enhance your go to market strategy.
  • Align your marketing and brand strategy with your overarching business objectives and combine hard metrics with creative magic to build a customer-focused brand strategy that goes far beyond cosmetic brand communications.
  • Provide a great customer experience that earns advocacy through the consistent delivery of positive interactions.
  • Nurture promoters, loyal customers who are more profitable and advocate for your business in good times and bad.

Customer-centric businesses build a virtuous cycle we call the “customer wheel.” We help companies at every stage of growth, developing custom solutions and collaborating with all levels of the organization.