The Holidays: Engaging Your Customers

Holidays and engaging with your customers. During the holidays, marketing campaigns can do more than just promote products and services with a discount code attached. With the holiday season comes emotional connotations, so connecting your  business/brand to positive connotations can be valuable as well.   What can you do to differentiate your brand and make...

A Guide to Creating a Digital Enterprise for a Traditional Business

Businesses are reshaped in countless ways by technology. From marketing to healthcare to education to sales, technology affects them all. A paradigm shift in the way digital transformation is viewed is much needed as organizations seek to improve their business models by combining technologies. A technology integration strategy drives efficiency and delivers enhanced value by...