Crowdfunding for Startups: 7 Kickstarter Alternatives
Crowdfunding for Startups: 7 Kickstarter Alternatives
Despite being one of the most well-known platforms for crowdsourcing, Kickstarter isn’t necessarily guaranteed: There are dozens of projects that simply didn’t get enough traction to receive funding. So, what other options are there? Here are 7 websites that can help you find the funding you require, whether you’re seeking for a little investment to kick-start your...
Steps to Eliminate Workplace Stress
Steps to Eliminate Workplace Stress
Workplace stress can have a physical and psychological impact on your employees. Learn how to identify stress and then eliminate it. According to 2021 research by the American Psychological Association (APA), 66% of workers consider their jobs to be very important or fairly significant stressors, which is an increase of 2% over the previous year....
10 Financial Tools Your Small Business Can’t Live Without
10 Financial Tools Your Small Business Can’t Live Without
Owning a small business and managing the finances can seem like an endless task. From invoices to expenses to day-to-day accounting and dealing with the IRS, it’s a wonder that entrepreneurs ever find the time to deal with actually producing goods or providing services. Fortunately, technology has created a wide range of solutions that can...
5 Tax Changes Small Business Owners Need to Prepare For
5 Tax Changes Small Business Owners Need to Prepare For
For the 2023 tax season, there are numerous new and pending changes to tax regulations and deductions that are crucial for small businesses. For instance, in recent years, there have been pandemic-related business assistance programs, the most of which are now coming to an end. High inflation has also occurred, which has necessitated changes for...
Social Media Marketing Benefits
Social Media Marketing Benefits
Social media is one of the most powerful marketing platforms, which is no secret. However, have you ever considered what it might mean for your company? The main social media marketing advantages for 2023 are broken down in this report, from better brand recognition to improved conversion rates. So without further ado, let’s dive in!...
Deal or No Deal: Are Coupons Good for Business?
Deal or No Deal: Are Coupons Good for Business?
Everyone enjoys finding ways to save money, and using coupons is one such strategy. Online coupon aggregators have emerged as a result of the couponing boom, and some people have turned traditional coupon clipping into a hobby to increase their savings. Even celebrities and coupon influencers post advice on social media. But do the small...
What is Workforce Optimization? Ultimate Guide
What is Workforce Optimization? Ultimate Guide
Have you ever wished there was a way to guarantee that the personnel you employ operate as effectively and efficiently as possible? The solution is to optimize the workforce. With the correct equipment, you can improve productivity, employee morale, and the working environment. We will go through the fundamentals of workforce optimization and offer useful...
HR and Marketing: Bringing Both Together for Better Business
HR and Marketing: Bringing Both Together for Better Business
Typically, when we think about human resources and marketing, we picture two distinct departments within a business, one concentrating on external factors and the other on internal factors. But the collaboration between these two departments is growing. Consumerization of HR Many refer to it as the consumerization of HR. Employee recruitment, engagement, and development are...
How Does Outsourced Accounting Work?
How Does Outsourced Accounting Work?
Any business trying to meet the financial needs of their organization can benefit from outsourced accounting firms. These services can cater to the particular demands of your company and range from straightforward bookkeeping to fully fractionalized CFOs. This article explains the operation of outsourced accounting services and how they can help your company. Your business...
7 Effective Digital Marketing Strategies for Small Businesses

7 Effective Digital Marketing Strategies for Small Businesses   The American economy depends heavily on small enterprises. It’s critical for small businesses to stay current with marketing trends. To succeed online, small businesses must employ powerful digital marketing techniques. This article will go over seven small business digital marketing techniques! What is a Digital Marketing...

unnamed (39)

Trends are everywhere, when was the last time you wore that pastel blazer? Exactly. While hopping on the most recent trend can be a great way to create some quick buzz around your business, pivoting too far off course isn’t always the best long-term decision.  Actually, what usually ends up happening when trying to profit...

unnamed (11)

Now that you know How to Map Out a Powerful and Interactive Business Website, lets dive into the features you need to include no matter your business.  All should have the following: About Page Probably one of the most visited pages on your website, this is the section where people come to learn about your...

unnamed - 2021-11-24T092138.072

When your business has an established online presence, your website traffic serves as one of most significant key performance indicators. Higher website traffic builds a higher number of audience awareness, prompts inquiries and generates more sales. Also, repeat visits from the same individuals exhibit repeat customers.  However, when you notice that your website traffic suddenly...

unnamed - 2021-11-08T143018.616

As we pace into the second week of November 2021, the largest retail weekend of the year is right around the corner: Black Friday.  Black Friday weekend has always been a lot to prepare for, and as the pandemic complicates the logistics of retail supply, this year’s holiday season is expected to pose unique challenges...

unnamed (69)

Hopefully by now, you recognize the exceptional impact social media continues to make on businesses. Whether you are a startup, a mid-size, or a high growth company, social media platforms have become the embodiment of today’s digital marketing. But it doesn’t come without a learning curve. Creating content takes a lot of work, and if...

unnamed (43)

How many times have you looked at an advertisement and thought, “How did they think that was a good idea?” Well, more often than not, you are not the only one with that same thought. Below we have compiled a list of, in our professional opinion, the worst marketing failures in the last decade, as...

unnamed (3)

Probably the biggest headlines today are those attributing to the global power outages of popular social media apps such as Instagram, Facebook, and Whatsapp.  These consumer favorite platforms used by businesses to collaborate with others and easily communicate with their consumers have fallen into widespread technical difficulties.  While these major conglomerates continue working to reload...

unnamed (27)

The world of today and our future, the internet has followed a 50 year journey of steady growth, and the Covid-19 pandemic has emphasized the unique capabilities it can provide businesses. As of this moment, your chance of strengthening your business success relies on your ability to build and sustain a reputable online presence- the...