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Trends are everywhere, when was the last time you wore that pastel blazer? Exactly. While hopping on the most recent trend can be a great way to create some quick buzz around your business, pivoting too far off course isn’t always the best long-term decision.  Actually, what usually ends up happening when trying to profit...

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Now that you know How to Map Out a Powerful and Interactive Business Website, lets dive into the features you need to include no matter your business.  All should have the following: About Page Probably one of the most visited pages on your website, this is the section where people come to learn about your...

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When your business has an established online presence, your website traffic serves as one of most significant key performance indicators. Higher website traffic builds a higher number of audience awareness, prompts inquiries and generates more sales. Also, repeat visits from the same individuals exhibit repeat customers.  However, when you notice that your website traffic suddenly...

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As we pace into the second week of November 2021, the largest retail weekend of the year is right around the corner: Black Friday.  Black Friday weekend has always been a lot to prepare for, and as the pandemic complicates the logistics of retail supply, this year’s holiday season is expected to pose unique challenges...

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Hopefully by now, you recognize the exceptional impact social media continues to make on businesses. Whether you are a startup, a mid-size, or a high growth company, social media platforms have become the embodiment of today’s digital marketing. But it doesn’t come without a learning curve. Creating content takes a lot of work, and if...

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How many times have you looked at an advertisement and thought, “How did they think that was a good idea?” Well, more often than not, you are not the only one with that same thought. Below we have compiled a list of, in our professional opinion, the worst marketing failures in the last decade, as...

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Probably the biggest headlines today are those attributing to the global power outages of popular social media apps such as Instagram, Facebook, and Whatsapp.  These consumer favorite platforms used by businesses to collaborate with others and easily communicate with their consumers have fallen into widespread technical difficulties.  While these major conglomerates continue working to reload...

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The world of today and our future, the internet has followed a 50 year journey of steady growth, and the Covid-19 pandemic has emphasized the unique capabilities it can provide businesses. As of this moment, your chance of strengthening your business success relies on your ability to build and sustain a reputable online presence- the...