A Guide to Creating a Digital Enterprise for a Traditional Business

Businesses are reshaped in countless ways by technology. From marketing to healthcare to education to sales, technology affects them all. A paradigm shift in the way digital transformation is viewed is much needed as organizations seek to improve their business models by combining technologies. A technology integration strategy drives efficiency and delivers enhanced value by...

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Do you think that having a virtual assistant is a sort of luxury that only the big companies can afford? Not exactly. In fact, hiring a physical assistant not only soaks up more of your time and energy, but it also costs much more than hiring a virtual one. With the recent rise and development...

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Remember how we said that effective cybersecurity measures are imperative to the long-term survival of your business? Yes, we meant it. Yesterday, we talked about the increasing business concerns surrounding cybersecurity due to the ongoing events in Russia and Ukraine as well the overall importance of cybersecurity. (If you haven’t seen it, check it out...

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A horror-stricken world continues to watch closely. Since Russia invaded Ukraine, more than 1 million refugees have fled the country, the State Department reissued advisory urging Americans to leave Russia “immediately” and the price of oil surged.  Simultaneously, there has been an alarming rise of concern amid business cybersecurity. So much so that in fact,...

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Trends are everywhere, when was the last time you wore that pastel blazer? Exactly. While hopping on the most recent trend can be a great way to create some quick buzz around your business, pivoting too far off course isn’t always the best long-term decision.  Actually, what usually ends up happening when trying to profit...

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Now that you know How to Map Out a Powerful and Interactive Business Website, lets dive into the features you need to include no matter your business.  All should have the following: About Page Probably one of the most visited pages on your website, this is the section where people come to learn about your...

Virtual Assistant

Imagine that you’re searching the internet on a mission to find new, ergonomically designed furniture for your office… Unsurprisingly, when you hit the search button, several to millions of related results pop up.  While there is no way you plan to sift through each displayed item, you begin by browsing through the sites that grab...

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As a consumer, how much of your purchasing decision is influenced by both the positive and negative reviews of others? Without a doubt, the internet has globally connected people in more ways than we ever thought possible, and online reviews now have the power to make or break an establishment, drive a product to the...

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When your business has an established online presence, your website traffic serves as one of most significant key performance indicators. Higher website traffic builds a higher number of audience awareness, prompts inquiries and generates more sales. Also, repeat visits from the same individuals exhibit repeat customers.  However, when you notice that your website traffic suddenly...

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Until recently, Operational Technology (OT) and Information Technology (IT) have worked separate from each other in many industrial establishments. However, modern advancements towards Smart Manufacturing Methods and increasing recognition of collaboration benefits propels industry leaders to close this gap. Businesses that master this cutting-edge convergence ahead of their competitors will see significant advantage and substantial...

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Hopefully by now, you recognize the exceptional impact social media continues to make on businesses. Whether you are a startup, a mid-size, or a high growth company, social media platforms have become the embodiment of today’s digital marketing. But it doesn’t come without a learning curve. Creating content takes a lot of work, and if...

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How many times have you looked at an advertisement and thought, “How did they think that was a good idea?” Well, more often than not, you are not the only one with that same thought. Below we have compiled a list of, in our professional opinion, the worst marketing failures in the last decade, as...

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Probably the biggest headlines today are those attributing to the global power outages of popular social media apps such as Instagram, Facebook, and Whatsapp.  These consumer favorite platforms used by businesses to collaborate with others and easily communicate with their consumers have fallen into widespread technical difficulties.  While these major conglomerates continue working to reload...

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Technology continues to evolve at impressive speeds while dramatically enhancing our daily, school, and working lives. (and eliminating many professions in the process) Technological achievements we wouldn’t have thought possible in the past-self driving cars and personal computers in our hands- are standards for the newer generation. While it’s doubtful most of us would prefer...