Crowdfunding for Startups: 7 Kickstarter Alternatives
Crowdfunding for Startups: 7 Kickstarter Alternatives
Despite being one of the most well-known platforms for crowdsourcing, Kickstarter isn’t necessarily guaranteed: There are dozens of projects that simply didn’t get enough traction to receive funding. So, what other options are there? Here are 7 websites that can help you find the funding you require, whether you’re seeking for a little investment to kick-start your...
Steps to Eliminate Workplace Stress
Steps to Eliminate Workplace Stress
Workplace stress can have a physical and psychological impact on your employees. Learn how to identify stress and then eliminate it. According to 2021 research by the American Psychological Association (APA), 66% of workers consider their jobs to be very important or fairly significant stressors, which is an increase of 2% over the previous year....
10 Financial Tools Your Small Business Can’t Live Without
10 Financial Tools Your Small Business Can’t Live Without
Owning a small business and managing the finances can seem like an endless task. From invoices to expenses to day-to-day accounting and dealing with the IRS, it’s a wonder that entrepreneurs ever find the time to deal with actually producing goods or providing services. Fortunately, technology has created a wide range of solutions that can...
5 Tax Changes Small Business Owners Need to Prepare For
5 Tax Changes Small Business Owners Need to Prepare For
For the 2023 tax season, there are numerous new and pending changes to tax regulations and deductions that are crucial for small businesses. For instance, in recent years, there have been pandemic-related business assistance programs, the most of which are now coming to an end. High inflation has also occurred, which has necessitated changes for...
Social Media Marketing Benefits
Social Media Marketing Benefits
Social media is one of the most powerful marketing platforms, which is no secret. However, have you ever considered what it might mean for your company? The main social media marketing advantages for 2023 are broken down in this report, from better brand recognition to improved conversion rates. So without further ado, let’s dive in!...
Deal or No Deal: Are Coupons Good for Business?
Deal or No Deal: Are Coupons Good for Business?
Everyone enjoys finding ways to save money, and using coupons is one such strategy. Online coupon aggregators have emerged as a result of the couponing boom, and some people have turned traditional coupon clipping into a hobby to increase their savings. Even celebrities and coupon influencers post advice on social media. But do the small...
What is Workforce Optimization? Ultimate Guide
What is Workforce Optimization? Ultimate Guide
Have you ever wished there was a way to guarantee that the personnel you employ operate as effectively and efficiently as possible? The solution is to optimize the workforce. With the correct equipment, you can improve productivity, employee morale, and the working environment. We will go through the fundamentals of workforce optimization and offer useful...
HR and Marketing: Bringing Both Together for Better Business
HR and Marketing: Bringing Both Together for Better Business
Typically, when we think about human resources and marketing, we picture two distinct departments within a business, one concentrating on external factors and the other on internal factors. But the collaboration between these two departments is growing. Consumerization of HR Many refer to it as the consumerization of HR. Employee recruitment, engagement, and development are...
How Does Outsourced Accounting Work?
How Does Outsourced Accounting Work?
Any business trying to meet the financial needs of their organization can benefit from outsourced accounting firms. These services can cater to the particular demands of your company and range from straightforward bookkeeping to fully fractionalized CFOs. This article explains the operation of outsourced accounting services and how they can help your company. Your business...
A Guide to Creating a Digital Enterprise for a Traditional Business

Businesses are reshaped in countless ways by technology. From marketing to healthcare to education to sales, technology affects them all. A paradigm shift in the way digital transformation is viewed is much needed as organizations seek to improve their business models by combining technologies. A technology integration strategy drives efficiency and delivers enhanced value by...

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Do you think that having a virtual assistant is a sort of luxury that only the big companies can afford? Not exactly. In fact, hiring a physical assistant not only soaks up more of your time and energy, but it also costs much more than hiring a virtual one. With the recent rise and development...

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Remember how we said that effective cybersecurity measures are imperative to the long-term survival of your business? Yes, we meant it. Yesterday, we talked about the increasing business concerns surrounding cybersecurity due to the ongoing events in Russia and Ukraine as well the overall importance of cybersecurity. (If you haven’t seen it, check it out...

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A horror-stricken world continues to watch closely. Since Russia invaded Ukraine, more than 1 million refugees have fled the country, the State Department reissued advisory urging Americans to leave Russia “immediately” and the price of oil surged.  Simultaneously, there has been an alarming rise of concern amid business cybersecurity. So much so that in fact,...

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Trends are everywhere, when was the last time you wore that pastel blazer? Exactly. While hopping on the most recent trend can be a great way to create some quick buzz around your business, pivoting too far off course isn’t always the best long-term decision.  Actually, what usually ends up happening when trying to profit...

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Now that you know How to Map Out a Powerful and Interactive Business Website, lets dive into the features you need to include no matter your business.  All should have the following: About Page Probably one of the most visited pages on your website, this is the section where people come to learn about your...

Virtual Assistant

Imagine that you’re searching the internet on a mission to find new, ergonomically designed furniture for your office… Unsurprisingly, when you hit the search button, several to millions of related results pop up.  While there is no way you plan to sift through each displayed item, you begin by browsing through the sites that grab...

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As a consumer, how much of your purchasing decision is influenced by both the positive and negative reviews of others? Without a doubt, the internet has globally connected people in more ways than we ever thought possible, and online reviews now have the power to make or break an establishment, drive a product to the...

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When your business has an established online presence, your website traffic serves as one of most significant key performance indicators. Higher website traffic builds a higher number of audience awareness, prompts inquiries and generates more sales. Also, repeat visits from the same individuals exhibit repeat customers.  However, when you notice that your website traffic suddenly...

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Until recently, Operational Technology (OT) and Information Technology (IT) have worked separate from each other in many industrial establishments. However, modern advancements towards Smart Manufacturing Methods and increasing recognition of collaboration benefits propels industry leaders to close this gap. Businesses that master this cutting-edge convergence ahead of their competitors will see significant advantage and substantial...

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Hopefully by now, you recognize the exceptional impact social media continues to make on businesses. Whether you are a startup, a mid-size, or a high growth company, social media platforms have become the embodiment of today’s digital marketing. But it doesn’t come without a learning curve. Creating content takes a lot of work, and if...

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How many times have you looked at an advertisement and thought, “How did they think that was a good idea?” Well, more often than not, you are not the only one with that same thought. Below we have compiled a list of, in our professional opinion, the worst marketing failures in the last decade, as...

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Probably the biggest headlines today are those attributing to the global power outages of popular social media apps such as Instagram, Facebook, and Whatsapp.  These consumer favorite platforms used by businesses to collaborate with others and easily communicate with their consumers have fallen into widespread technical difficulties.  While these major conglomerates continue working to reload...

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Technology continues to evolve at impressive speeds while dramatically enhancing our daily, school, and working lives. (and eliminating many professions in the process) Technological achievements we wouldn’t have thought possible in the past-self driving cars and personal computers in our hands- are standards for the newer generation. While it’s doubtful most of us would prefer...