The Holidays: Engaging Your Customers

Holidays and engaging with your customers. During the holidays, marketing campaigns can do more than just promote products and services with a discount code attached. With the holiday season comes emotional connotations, so connecting your  business/brand to positive connotations can be valuable as well.   What can you do to differentiate your brand and make...

The Biggest Trends in Ecommerce Marketing

Online sellers who fail to promote and animate their products on their eCommerce site generate a low conversion rate. Double down on your user experience and create a customer-centric eCommerce marketing strategy. We now confuse fads with ecommerce trends thanks to our globally connected lives. As Twitter trends come and go, so do fads. However,...