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With Frontier and Spirit Airlines making headlines the past few days upon their merger announcement (Frontier and Spirit Airlines to Merge; Why this Deal Makes Sense) particular questions have emerged concerning the future brand… “What’s to come for the Big Front Seat?” 2. “Will ticket prices increase?” And… 3. “What brand name will they fly...

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Earlier this morning, Frontier and Spirit Airlines announced a $6.6 billion merger, a combination of low-fare carriers that would create America’s fifth-largest airline. While the companies have yet to announce what brand they plan to fly under, the combined company would offer more than 1,000 daily flights to over 145 destinations. This merger comes at...