Whether you acknowledge it or not, our competitors contribute to the detailed shape of our business. If there were no competition, there would be no drive towards improvement. We can ensure longevity by gathering opposing insight with an updated competitive analysis. Once you learn how to create a competitive analysis, you can actively grow by...

Accelerate Revenue By Reducing Customer Churn

One of the most important KPI metrics that a startup business can measure is customer churn. Churn is a measurement of the percentage of accounts that cancel or choose not to renew their subscriptions in a given period, typically calculated for businesses with recurring monthly revenue streams such as a SaaS business. A high churn rate can negatively...