The Main Differences Between Local & National SEO

The Main Differences Between Local & National SEO   SEO should be used by small local businesses just as much as by big national ones. Despite the fact that local and national businesses employ a number of comparable SEO tactics, their functionalities differ significantly. Local SEO employs optimization tactics to draw clients from specific places,...

In 7 Easy Steps, Learn How to Disagree

It’s inevitable that there will be disagreements. Competing interests lead to them. They can also occur when people have different ideas about how to achieve a common goal, even when they are theoretically working toward the same goal. Disagreements can provide great leadership opportunities for great leaders.   A disagreement can be turned into progress...

CEOs’ CMO Ratings: New Research

CEOs’ opinion of their CMOs is the subject of a new study. It seems that little information is available about how CMOs are perceived by their bosses, so we wanted to find out. The study also aimed to add to the learning about the trust gap between CEOs and CMOs. Despite the abundance of data...

The Holidays: Engaging Your Customers

Holidays and engaging with your customers. During the holidays, marketing campaigns can do more than just promote products and services with a discount code attached. With the holiday season comes emotional connotations, so connecting your  business/brand to positive connotations can be valuable as well.   What can you do to differentiate your brand and make...

A Guide to Creating a Digital Enterprise for a Traditional Business

Businesses are reshaped in countless ways by technology. From marketing to healthcare to education to sales, technology affects them all. A paradigm shift in the way digital transformation is viewed is much needed as organizations seek to improve their business models by combining technologies. A technology integration strategy drives efficiency and delivers enhanced value by...

Now Offering Virtual Assistant Programs

Virtual Assistant Programs are on the rise. MCDA CCG has been flooded with requests for Virtual Assistant demands and inquiries. You asked, so we listened! We are now offering Virtual Assistant programs with some of the top US based talent for your next VA! When deciding how to augment your business, you may be confused...

Change Up Your Sales Pitch

It’s apparent that sales force people need to change up how they deliver their sales pitch. There are times where you come across a certain statistic and it makes you stop, think and reevaluate at times. This statistic was shared on the second slide of the presentation: 72% of B2B buyers prefer to deal with...

Creative Thinking for Founders and CEOs

  Founders and CEOs are having a hard when it comes to thinking outside of the box. Research and data suggest that creativity is one of the top skills for business success today. Globally, creativity was rated as an important emerging skill in the 2020 World Economic Forum report entitled “Future of Jobs.” Nevertheless, experienced...

Why Reputation Management is Important to Your Business

Whether you own or manage a small business, Fortune 500 company or multi-location firm, you need to maintain a positive online reputation to establish your thought-leadership brand and gain better online recognition. Online reputation management allows you to do just that. Reputation management is the practice of safeguarding the online reputation of an individual, company...

The Biggest Trends in Ecommerce Marketing

Online sellers who fail to promote and animate their products on their eCommerce site generate a low conversion rate. Double down on your user experience and create a customer-centric eCommerce marketing strategy. We now confuse fads with ecommerce trends thanks to our globally connected lives. As Twitter trends come and go, so do fads. However,...