What is Workforce Optimization? Ultimate Guide
What is Workforce Optimization? Ultimate Guide
Have you ever wished there was a way to guarantee that the personnel you employ operate as effectively and efficiently as possible? The solution is to optimize the workforce. With the correct equipment, you can improve productivity, employee morale, and the working environment. We will go through the fundamentals of workforce optimization and offer useful...
HR and Marketing: Bringing Both Together for Better Business
HR and Marketing: Bringing Both Together for Better Business
Typically, when we think about human resources and marketing, we picture two distinct departments within a business, one concentrating on external factors and the other on internal factors. But the collaboration between these two departments is growing. Consumerization of HR Many refer to it as the consumerization of HR. Employee recruitment, engagement, and development are...
How Does Outsourced Accounting Work?
How Does Outsourced Accounting Work?
Any business trying to meet the financial needs of their organization can benefit from outsourced accounting firms. These services can cater to the particular demands of your company and range from straightforward bookkeeping to fully fractionalized CFOs. This article explains the operation of outsourced accounting services and how they can help your company. Your business...
Pros and Cons of Cash Advances
Pros and Cons of Cash Advances
According to data gathered by the U.S. Bureau of Labor Statistics, 20% of small businesses fail in the first year and close down in less than five. While some of these entrepreneurs fail because they failed to fill a need, had a poor business plan, or chose the wrong location, many small firms fail because...
4 Ways to Enhance Your Email Marketing Strategy Using Social Media
4 Ways to Enhance Your Email Marketing Strategy Using Social Media
A well-targeted, effectively executed Ecommerce email marketing campaign can make the difference between a lead becoming a conversion for your company or the sale going to one of your competitors. Is your email marketing plan working as effectively as it possibly can? In addition to making sure that your emails appeal to your target audience, a...
Can Personal Debts Affect Your Limited Company?
Can Personal Debts Affect Your Limited Company?
  How does debt impact your limited company? We are all aware that our personal credit scores can have an impact on how much money we can borrow for a loan. This post will address this issue and offer advice on how to lower personal debt. Even though it’s advised to never combine business and pleasure,...
7 Tips to Make Sure Your Marketing Emails Get Read by Prospects
7 Tips to Make Sure Your Marketing Emails Get Read by Prospects
Online marketing is now very competitive. Every day, thousands of new websites are uploaded to the Internet, increasing competition. It is now difficult to rank higher in organic search results. You should use tactics that allow you to communicate with your prospects directly in such a competitive market. Email marketing serves to do that for...
What Is a Fractional CFO? Small Business Guide
What Is a Fractional CFO? Small Business Guide
What is a Fractional CFO? A specialist in finance who works as needed to assist your company in achieving its objectives is known as a fractional CFO. They offer the same caliber of knowledge you’d anticipate from a full-time CFO at a fraction of the price and time commitment. The majority of fractional CFOs have...
How to Increase Employee Motivation on Friday’s in the Workplace
How to Increase Employee Motivation on Friday’s in the Workplace
There are numerous strategies to increase workplace fun and intrigue while preserving professionalism. The creation of Fun Fridays is a simple method to promote a relaxed atmosphere in the workplace. Basically, the office will do something fun and engaging on a Friday once a week or once a month to help everyone get pumped for...
How To Master Cold Calling

  Reaching out to potential clients via cold calling offers both many advantages and difficulties.   The practice of calling prospective clients whom you have never spoken to before is known as cold calling. Some advantages of cold calling include strengthening your marketing and enhancing your sales pitch. Cold calling has a number of drawbacks as...

The Four Day Work Week Bill & What It Means

There has been so much chatter lately about the bill that congress is trying to pass for a four-day work week. Now, you may be thinking “Oh, that’s great!”, not necessarily for a lot of people. It’s a very fine line of who’s all for it and who’s all against it.    It’s probably now...

8 Ways to Set & Maintain Healthy Work Boundaries

Establishing boundaries early on will help you navigate your workplace, avoid toxic environments, and create a clear path that will enable you to achieve your best work without being exploited or burned out.   Does your work email get checked outside of working hours, for example? If a problem arises, are you available on Slack 24/7?...

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Many of us can remember the days of posting a job in the newspaper. While hiring methods have certainly evolved since the digital revolution, the ability to reach a wider audience has led to even more competition. This being said, every business at some point will need to invest in their job advertisements.  As we...

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There are many contributing factors that can drive an employee to resign from his/her position. Employees who find themselves constantly buried in their workloads and without the proper support from their peers and management will suffer the “need to get out” mentality.  In a recent survey nearly 600 individuals said they left their job without...

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Clearly, there is a lot of attention on the growing gig economy as workers continue to create their ideal arrangements and businesses benefit by embracing the future of work.  While we have explored and outlined the direct benefits to hiring a virtual assistant, the whole process of finding the right one for you can be...

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It has become increasingly common for companies to hire contingent workers to fill staffing needs and help with short-term or high-skill projects. But what exactly are contingent workers, and how can employers navigate the sometimes-confusing rules and regulations associated with them? Our team explains everything you need to know about contingent workers below. What is a...

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After 11 consecutive months of hard work and perseverance to get his business up and running, the owner finally reached his breaking point.  If you’ve experienced this yourself, you can probably remember the same feeling. At some point along their entrepreneurial journey, every founder will eventually reach this crucial moment in their life, one where...

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Do you think that having a virtual assistant is a sort of luxury that only the big companies can afford? Not exactly. In fact, hiring a physical assistant not only soaks up more of your time and energy, but it also costs much more than hiring a virtual one. With the recent rise and development...

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A specific memory that still holds strong in our minds has to do with a company our team has previously worked with. After spending a few years trying to get off the ground, this company began to see significant growth, however, their seemingly uniform culture also came under fire.  In their attempts to combat this...

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Do you want larger profit margins in your business?  Recent studies have shown that companies with diverse executive teams actually have larger profit margins than companies with relatively little diversity in their upper positions. If you’re sitting there raising your eyebrow and tilting your head, we encourage you to keep reading for some proof: Companies...

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47.8 million U.S. workers – that’s how many voluntarily quit their jobs in 2021.  The COVID-19 pandemic disrupted our lives in many different ways, but most notably gave way to what we now know as the Great Resignation. The nation’s “quit rate” reached a 20-year high in November 2021.  While we were all made fully...

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With so much recent attention directed towards keeping your company safe in the digital world, remember that the security of your business also occurs offline.  As companies continue to return to the office or implement hybrid working models, our world – post Covid-19 – should prompt you to update your security policies and procedures against...

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Remember how we said that effective cybersecurity measures are imperative to the long-term survival of your business? Yes, we meant it. Yesterday, we talked about the increasing business concerns surrounding cybersecurity due to the ongoing events in Russia and Ukraine as well the overall importance of cybersecurity. (If you haven’t seen it, check it out...

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A horror-stricken world continues to watch closely. Since Russia invaded Ukraine, more than 1 million refugees have fled the country, the State Department reissued advisory urging Americans to leave Russia “immediately” and the price of oil surged.  Simultaneously, there has been an alarming rise of concern amid business cybersecurity. So much so that in fact,...

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#BreaktheBias. The theme of this year’s International Women’s Day (IWS), March 8, universally encourages everyone to help call out gender bias, discrimination and harmful stereotyping in the ongoing mission and battle for women’s equality.  Keep reading to see how different companies are doing their part in fighting for change… Shattering Gender Stereotypes The Fawcett Society...

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There is a lot of bad financial information out there- to put it lightly. What’s even worse is that while this information comes from a variety of sources, your broke cousin for one – it also comes from people who claim to be “professionals” in the “financial field”.  Trusting your financial operations to someone that...

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Because paying taxes is an important responsibility for any business, it’s critical that you understand when your taxes are due.  Yesterday, we took a look at the important tax/ payroll deadlines in March, and if you haven’t checked it out, we highly suggest you do so here: Important Tax Deadlines for Business Owners March 2022. ...