Project Management Software in Business
Project Management Software in Business
Project management software offers numerous benefits for businesses looking to streamline their operations, improve collaboration, and increase productivity. In this blog post, we’ll explore the advantages of using project management software for businesses. Enhanced organization and efficiency: Project management software provides a centralized platform where businesses can organize and track all aspects of their projects....
How to Create a Successful Content Marketing Strategy
How to Create a Successful Content Marketing Strategy
Creating a successful content marketing strategy is essential for businesses looking to attract and engage their target audience, build brand awareness, and drive conversions. In this blog post, we’ll outline the key steps to help you develop a successful content marketing strategy. Set clear goals and objectives: Define your content marketing goals and objectives. Are...
Chatbots for Customer Support
Chatbots for Customer Support
Chatbots have become increasingly popular in customer support, offering businesses a way to automate and streamline their customer service processes. While chatbots offer several advantages, they also come with potential disadvantages. Let’s explore the advantages and disadvantages of using chatbots for customer support to help you determine if Chatbots are right for your business. Advantages...
The Impending Writers’ Strike and Its Potential Impact on the Advertising Industry
The Impending Writers’ Strike and Its Potential Impact on the Advertising Industry
The entertainment industry is no stranger to labor disputes, and the threat of a writers’ strike looms over Hollywood once again. While the immediate consequences may be evident for television and film production, the advertising industry is also likely to feel the reverberations. In this blog post, we’ll explore how the writers’ strike may impact...
The Benefits of Outsourcing for Small Business
The Benefits of Outsourcing for Small Business
Outsourcing has become an increasingly popular strategy for small businesses looking to streamline operations, reduce costs, and focus on core competencies. It involves delegating specific tasks or functions to external vendors or service providers, allowing businesses to leverage specialized expertise and resources. In this blog post, we’ll explore the benefits of outsourcing for small businesses....
The Importance of Customer Feedback for Business Growth
The Importance of Customer Feedback for Business Growth
Customer feedback is invaluable for business growth and success. It provides businesses with valuable insights into customer preferences, needs, and satisfaction levels. By actively seeking and listening to customer feedback, businesses can make informed decisions, improve their products or services, and enhance the overall customer experience. In this blog post, we’ll explore the importance of...
Cloud Computing for Business
Cloud Computing for Business
Cloud computing has become a popular choice for businesses of all sizes, offering a wide range of benefits that can help businesses save time, money, and resources. In this blog post, we’ll explore the advantages of using cloud computing for businesses. Scalability One of the main advantages of cloud computing is scalability. With cloud computing,...
The Role of Customer Service in Retaining Customers
The Role of Customer Service in Retaining Customers
Customer service is a critical component of retaining customers. In today’s competitive marketplace, customers have more options than ever before, and businesses must go above and beyond to retain their loyalty. Let’s dive deeper into the role of customer service in retaining customers and more importantly, what businesses can do to improve their customer service....
The Importance of Cybersecurity for Small Businesses
The Importance of Cybersecurity for Small Businesses
Cybersecurity is a critical concern for businesses of all sizes, but it is particularly important for small businesses. Small businesses are often vulnerable to cyber attacks because they have limited resources to invest in cybersecurity measures. In this blog post, we’ll explore the importance of cybersecurity for small businesses and what steps businesses can take...
Choosing the Right Social Media for Your Business

The finest social media sites for companies, including Facebook and Instagram, have evolved into crucial tools in the arsenal of today’s marketer. Customers are using these platforms to interact with their favorite brands and discover new companies. However, most businesses – especially small ones with limited marketing resources – can’t be everywhere at once. Because...

“Quiet Hiring”: A New Method of Hiring

“Quiet Hiring” In today’s world, “Quiet hiring” is the new method of hiring for many employers. Companies like Google are trying to hire people who work in overdrive, despite the fact that some people want to be on record as working in cruise control. More specifically, Google employs “quiet hiring,” a covert recruiting approach. It...

The Four Day Work Week Bill & What It Means

There has been so much chatter lately about the bill that congress is trying to pass for a four-day work week. Now, you may be thinking “Oh, that’s great!”, not necessarily for a lot of people. It’s a very fine line of who’s all for it and who’s all against it.    It’s probably now...

8 Ways to Set & Maintain Healthy Work Boundaries

Establishing boundaries early on will help you navigate your workplace, avoid toxic environments, and create a clear path that will enable you to achieve your best work without being exploited or burned out.   Does your work email get checked outside of working hours, for example? If a problem arises, are you available on Slack 24/7?...

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Many of us can remember the days of posting a job in the newspaper. While hiring methods have certainly evolved since the digital revolution, the ability to reach a wider audience has led to even more competition. This being said, every business at some point will need to invest in their job advertisements.  As we...

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There are many contributing factors that can drive an employee to resign from his/her position. Employees who find themselves constantly buried in their workloads and without the proper support from their peers and management will suffer the “need to get out” mentality.  In a recent survey nearly 600 individuals said they left their job without...

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Clearly, there is a lot of attention on the growing gig economy as workers continue to create their ideal arrangements and businesses benefit by embracing the future of work.  While we have explored and outlined the direct benefits to hiring a virtual assistant, the whole process of finding the right one for you can be...

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It has become increasingly common for companies to hire contingent workers to fill staffing needs and help with short-term or high-skill projects. But what exactly are contingent workers, and how can employers navigate the sometimes-confusing rules and regulations associated with them? Our team explains everything you need to know about contingent workers below. What is a...

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After 11 consecutive months of hard work and perseverance to get his business up and running, the owner finally reached his breaking point.  If you’ve experienced this yourself, you can probably remember the same feeling. At some point along their entrepreneurial journey, every founder will eventually reach this crucial moment in their life, one where...

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A specific memory that still holds strong in our minds has to do with a company our team has previously worked with. After spending a few years trying to get off the ground, this company began to see significant growth, however, their seemingly uniform culture also came under fire.  In their attempts to combat this...

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Do you want larger profit margins in your business?  Recent studies have shown that companies with diverse executive teams actually have larger profit margins than companies with relatively little diversity in their upper positions. If you’re sitting there raising your eyebrow and tilting your head, we encourage you to keep reading for some proof: Companies...

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47.8 million U.S. workers – that’s how many voluntarily quit their jobs in 2021.  The COVID-19 pandemic disrupted our lives in many different ways, but most notably gave way to what we now know as the Great Resignation. The nation’s “quit rate” reached a 20-year high in November 2021.  While we were all made fully...

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With so much recent attention directed towards keeping your company safe in the digital world, remember that the security of your business also occurs offline.  As companies continue to return to the office or implement hybrid working models, our world – post Covid-19 – should prompt you to update your security policies and procedures against...

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Remember how we said that effective cybersecurity measures are imperative to the long-term survival of your business? Yes, we meant it. Yesterday, we talked about the increasing business concerns surrounding cybersecurity due to the ongoing events in Russia and Ukraine as well the overall importance of cybersecurity. (If you haven’t seen it, check it out...

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A horror-stricken world continues to watch closely. Since Russia invaded Ukraine, more than 1 million refugees have fled the country, the State Department reissued advisory urging Americans to leave Russia “immediately” and the price of oil surged.  Simultaneously, there has been an alarming rise of concern amid business cybersecurity. So much so that in fact,...

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#BreaktheBias. The theme of this year’s International Women’s Day (IWS), March 8, universally encourages everyone to help call out gender bias, discrimination and harmful stereotyping in the ongoing mission and battle for women’s equality.  Keep reading to see how different companies are doing their part in fighting for change… Shattering Gender Stereotypes The Fawcett Society...

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There is a lot of bad financial information out there- to put it lightly. What’s even worse is that while this information comes from a variety of sources, your broke cousin for one – it also comes from people who claim to be “professionals” in the “financial field”.  Trusting your financial operations to someone that...